Dare to Do Things Differently :Mumbai’s Wasiff Khan
Dog dabbawalla Wasiff Khan, who runs the dog dabba service Home Care in Mumbai, home delivers piping hot, rice-vegetables-and-meat meals. Wasiff Khan one of among the people who are not lured by ‘what life has to offer’ but instead have something to offer to it.
These are people who don’t do things differently but do different things.Wasiff is a such individual who dared to invent a new niche and even achieved paramount success give the phrase, ‘doing things differently’ a whole new connotation.
Today, his clientele is spread across the city’s downtown Colaba area to suburban Borivili. Meals are prepared and delivered with the help of a 25-member staff—including four chefs—and 10 delivery scooters. He charges Rs 30 for a basic meal and Rs 120 for a premium meal. Started with a mere Rs 5,000, this venture now has a turnover of Rs 55-60 lakh per annum. Khan is now taking his business pan India with Delhi, Bangalore and Chennai on his list.
I started making food from my home kitchen and fed stray dogs to put it through test! They liked it and I took the next step of distributing free samples to the dog owners from the database I had created earlier,” he says. “In the first month itself, I got around 35 confirmed customers elevating my aspirations and there has been no looking back since then,” recollects Khan. A dog is indeed a man’s best friend and when it comes to business, it can also be a man’s best bet!